“Master Your App, Master Your Life" aims to bring the convenience and simplicity of mobile banking to all Peruvians, leveraging the popularity of football. The campaign features various characters from all regions of Peru who, with a touch of humor, demonstrate how their mastery of using their phones with their feet enables them to easily and effectively solve everyday problems. They pay their electricity bill in just three taps, score a quick and easy loan, or convert their expenses into manageable installments with just two swift moves.