During a global crisis due to Covid-19, Peru is immersed in a political and social struggle that aggravates its situation. A context that worries its citizens and the Super toilet paper brand that, on this occasion, chose to send a strong message to society in its relaunch campaign ‘Let’s clean Peru’. In a category in which, with Golden Retrievers and babies, softness and tenderness are always communicated, in its spot the brand detaches itself from the most functional aspects of the product, to bet on an inspiring message that invites us to become aware of the importance of small and large acts to build the society that we all want.