“More Than Just a Campaign, Adidas Makes a Call for Unity When People Need It the Most”
Adweek
When you wear Peru’s jersey, you were the country’s soul. Not just of the soccer team, but of all its athletes and sports. The soul of a country, its struggles, its glories, and its battles. A country that never gives up and that fights every day to be better. When you put on your soul, you become your best version—that unites us and drives us to be better than yesterday. The shirt is a symbol that belongs to everyone, which is why it belongs to every Peruvian. From the peak of a mountain to the depths of Lake Titicaca. From the highest floor of a building to the most remote and beautiful field.