The most dedicated people on earth live in Peru. Also, some of the finest textiles, incredible superfoods, and the most amazing gastronomy in the universe. Peru is much more than a country, it is a world within the world, and they are thrilled to share it with you. This campaign was launched in more than 15 languages and 30 countries around the globe, and helped Peru to gain 12 positions in the FutureBrand Country Index.