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“This campaign reimagines a romantic landmark to reflect modern love

Adweek

Peru is still one of the most homophobic countries in the world, where same-sex marriage is illegal. Paradoxically, Lima is also one of the most romantic cities in the world, with dozens of parks and monuments dedicated to love. One sculpture, in particular, represents them all: "The Kiss." This sculpture of a man and a woman has represented love among Peruvians since 1993. That's why Yape, the digital wallet that has evolved the way Peruvians pay, wanted to show that love also evolves.

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