Adidas made a triumphant return to sponsor the Peruvian soccer team after a 36-year hiatus, much to the delight of millions of nostalgic and emotional Peruvians. However, with the rise of the Generation Z, things were not as straightforward as before. This new generation experiences sports in a completely different way, with their lives revolving around streaming, social media, memes, and most notably, gaming. It was clear that if Adidas wanted to capture the attention of this young, tech-savvy audience, they would have to think outside the box.

And so, the concept of "Jerseyverse" was born. Instead of inviting gamers to the real world, Adidas decided to bring the world of soccer to them, by creating a replica of the iconic National Stadium of Peru in the virtual world of Minecraft. To pull this off, they teamed up with MOX and dozens of gamers to collaboratively unveil the new jersey in a live-streamed event that sent shockwaves throughout the sports world.