Every traveler's felt it: That moment of false bliss when you mistake someone else's suitcase for yours on the luggage return belt. If you're creative (and practical), you tie a bow or add some other piece of flair to your bag to identify it among the hordes of grey and black suitcases at the airport. We realized that moment presented an opportunity to put eyeballs on our client—Peru tourism—and turned a few boring suitcases into an incredibly successful campaign to bring more visitors to Peru.