Peru ranks third in Latin America in deaths due to traffic accidents. There, the maximum legal level when driving is 0,5 grams of alcohol per liter of blood. How can we make sure every Peruvian is familiar with this 0.5? Maybe we can let Obama, Messi, Pope Francis & the most celebrities on earth do the job for us, free of charge. This one won Silver at Cannes, Silver at El Ojo de Iberoamérica, Grand Prix at the Peruvian creative circle, and Gold at DDB Worldwide Bill Bernbach Global Awards